who we are

About Our Company

At Your Target, we’re not just a digital marketing agency—we’re your strategic partner in navigating the dynamic landscape of digital marketing, propelled by innovation and cultural understanding. With a blend of expertise, Swiss quality, and alignment with Saudi Vision 2030, we’re committed to delivering exceptional results tailored to your unique needs.

Cultural Sensitivity

We craft marketing and communication strategies that respect and embrace Saudi cultural and societal norms, fostering genuine connections with your audience.

Swiss Heritage

Our Swiss heritage underscores our commitment to reliability and precision, bolstering your brand’s reputation and trustworthiness.

Alignment with Saudi Vision 2030

By embracing the vision’s goals and values, we actively contribute to the Kingdom’s socio-economic advancement, positioning your brand as a leader in driving positive change.

Meet Our Team of Experts

Sabrina Princigalli

Founder & CEO

Sabrina founded YourTarget to bring software and people closer through solutions optimized for ease of use. She has been an entrepreneur for 25 years, learning and winning new challenges. Sabrina believes that energy is what makes a difference and she spends every day finding out, to contribute to making people's lives easier.

Sabrina conveys her vitality to clients and her trusted team, whom she considers a second family.

Christoph Hebeisen

Managing Partner

Christoph has over 25 years of experience in sales and business development. His key account and main focus over the last 16 years has been the Middle East Market, especially the Kingdom of Saudi Arabia and United Arab Emirates. Through his core competencies in leadership, business development, analytical thinking and strong relationship management, he adept at driving strategic growth and fostering collaborative success in any endeavor. Christoph recently joined Yourtarget and holds a Federal Diploma in Mechanical Engineering in Switzerland.

Fahad Siraj

Sales Executive, Saudi Arabia

Fahad is our Sales Executive now focusing on Kindgom of Saudi Arabia. With over 4-5 years of experience in the North American market, he is now driven to use the cutting edge strategies he has learned for the Middle East sector. He is a natural communicator and a speaker with extraordinary intrapersonal skills ready to motivate, serve and bring together right people with right solutions.
Fahad is open to constantly adapting, learning and contributing!

Benedetta Maranesi

Art Director

Benedetta graduated in Art Direction at the IED Milan Institute of Design, and then worked both in Italy and abroad, designing and implementing traditional or digital communication strategies.

Today, she’s part of YourTarget’s team as an Inbound Art Director and Graphic Designer, allowing our agency and clients to get the most out of any visual design.

Martina Todorova

Social Media & Content Manager

Martina is an experienced brand and social media manager and certified professional by Durham Business School, Cambridge Marketing College and the University of Sheffield. Her academic education is combined with strong experience in both client and agency companies working in Telco, TV, Digital publishing, Banking, Automotive, FMCG industries.
After spending some years working with traditional media channels, digital marketing is the area where she feels free to explore and experiment – to learn from data and improve each and every project she is working on.

Valentina Sangiovanni

Web and Automation Manager

Valentina has always been fond of technology and innovation. She created her first blog in 2008 from a Caribbean beach, and since then, she has visited three continents, experienced a lot of journeys and relocations, by working both as a freelancer and a startupper.
Today, she lives in Zurich and is into SEO, web design and implementation. Curious and acute observer, she’s fascinated by the current dynamics through which people, media and users interact with one another in the online world: that’s why ‌user experience study and optimization is at the heart of all her projects.

Sabrina

Christoph

Fahad

Benedetta

Martina

Valentina

Meet Our Partners

Our Story

Learn more about our history – from starting as a small team of digital experts, Your Target has grown and expanded with a vital presence in different international markets, plus a new department dedicated to virtual reality and the Metaverse.

2017: Opening

We started in 2017 as a small team of passionate digital marketing experts with a mission to help businesses grow.

2018: International expansion

In 2018, we celebrated our first international client, alongside our third local client. Our team has also expanded to 4 experts.

2019: Growing team of experts and clients

By 2019, our team had grown to 5 experts, and we were proud to have 25 active clients under our belt.

2020: Expansion in 4 markets with a growing client base and team

In 2020, we continued our growth trajectory, with a team of 12 experts, 32 active clients, and a presence in 4 markets.

2021: Your Target launches office in the UAE

In 2021, we added another market to our list and opened a new office in the UAE.

2022: Middle East expansion and partnerships formed in Saudi Arabia and Egypt

In 2022, the team of experts at Your Target grew to 19 members with a primary focus on the Middle East region. Your Target formed new partnerships in Saudi Arabia and Egypt, indicating an expansion of the company’s presence in the region and a commitment to building relationships with key players in those markets.

2023: Team expansion and creation of new department dedicated to virtual reality and the Metaverse

In the year 2023, the team of experts has grown to 21 members, and a new department has been established to focus on virtual reality and Metaverse technology. This indicates a shift in focus from the Middle East to emerging technologies that can have a significant impact on industries worldwide.

2024: Expansion into Technology, and Project Management Services

In 2024, Your Target continues its trajectory of growth and innovation by expanding its service offerings to include augmented reality (AR), virtual reality (VR), and comprehensive project management solutions. With a keen focus on leveraging emerging technologies, we are committed to providing our clients with cutting-edge solutions that enhance their digital presence and propel their projects to new heights of success.

Talk to a Full-Service Digital Marketing Agency About Your Business Goal

Ready to elevate your brand in the Saudi market with precision, quality, and innovation? Contact us today to start the conversation.